Ingredient Integrity
We source high-performance botanicals and proven actives, then test every formula for consistency, safety, and visible results.
Our story
Designed for modern beauty rituals.
Alicia was founded to bridge clinical efficacy and editorial beauty. We create skincare and body essentials that feel luxurious while supporting everyday skin health.
Founded
2019
Products
40+
Countries
18
Values
What Alicia Stands For
Ritual-First Design
From texture to scent profile, each product is built to make daily routines feel calm, elevated, and intentional.
Responsible Packaging
Refillable components and recycled materials reduce waste while preserving the premium shelf experience Alicia is known for.
Journey
Alicia Timeline
2019
Alicia Studio Founded
Started as a small formulation studio focused on skin barrier care and minimalist routines.
2021
First Signature Collection
Launched our first complete ritual line with cleanser, serum, moisturizer, and body essentials.
2024
Refill Initiative
Introduced refill-ready packaging across our core products to reduce single-use components.
2026
Alicia Global
Expanded distribution to select international partners while preserving small-batch quality control.
Our team
People Behind Alicia
Alicia Moreno
Founder & Creative Director
Dr. Nora Patel
Head of Product Science
Camille Hart
Ritual Experience Lead